Which monday.com product and plan should you choose?

If you have monday.com's pricing page open with a notepad beside it, you are doing the right thing. It’s a well-built page and the products behind it are good. It also asks you to make two decisions at once, which product and which tier, and it uses a different presentation format for each product while you do it.

This guide walks both decisions with figures from monday's live pricing page and its own support documentation in August 2026. It also shows where monday's documentation disagrees with itself, which on this topic is not a gotcha. It is the practical reason to verify a limit twice before you sign a twelve-month term.

monday's master pricing article, last edited on 23 August 2026, says "monday.com now offers four standalone products, each built on monday Work OS and tailored to a specific workflow need." In monday's own one-line descriptions, those four are:

Those descriptions sit inside a collapsed accordion, so if you follow that article you will need to click the heading to see them.

There is a fifth. monday campaigns is an email marketing product, and monday's product page for it says "It's available as a standalone product for email marketers and as part of the monday CRM suite for teams that want marketing and sales fully aligned." monday.com's footer lists Campaigns under Products alongside the other four, on more than one page, and there is a support article titled "monday campaigns plan comparison".

The only place monday publishes a campaigns price is an FAQ answer on the campaigns product page, and that answer closes by telling readers that "Current rates and plan details are on the pricing page", which points at a page that does not price it.

monday.com calls its flagship product several things at once on live pages. The current support article is titled "Available plan types on monday AI work platform", the pricing page FAQ calls the same product "monday work management", another live article refers to "the monday AI platform", and a live Free plan article still prints the retired name monday sales CRM. Treat the documentation title as the current name and the rest as aliases.

The ladder is not the same on every product. monday states it plainly: "monday AI work platform and monday dev offer four paid plans: Basic, Standard, Pro, and Enterprise. monday CRM offers the following plans: Basic, Standard, Pro, and Ultimate. monday service offers its plans starting from the Standard and does not include a Basic plan."

Two things that sentence leaves out. The Free plan exists only on monday AI work platform, so there is no free tier on CRM, dev, service or campaigns. And a footnote under the CRM plan cards on the pricing page says Ultimate is a new name for the Enterprise tier. That explains several oddities below, including a limits article that says "CRM Enterprise users" for a tier the pricing page calls Ultimate, and an Audit Log banner that says Enterprise while monday CRM ships the audit log on Ultimate.

monday's campaigns plan comparison article is explicit: "Currently, monday campaigns offers two plans: the Pro plan and the Enterprise plan."

So, one line per product:

First, the rule that changes your bill more than the tier does. monday's pricing article says: "The pricing works per group of seats and not per seat. We call this bucket pricing. Our pricing plans start at a minimum of 3 seats, and then ascend in multiples of 5." So a team of 4 buys 5 seats and a team of 6 buys 10, and the advertised per-seat price is not what a small team pays.

Here are the published prices, read from the live pricing page on 28 August 2026 with Yearly selected. Watch the unit on each block, because monday does not use the same one across all four products.

monday AI work platform, per seat per month, at the section default of 10 seats. Free: no cost, up to 2 seats. Basic: $9. Standard: $12. Pro: $19. Enterprise: custom price.

monday CRM, per seat per month, at the section default of 3 seats. Basic: $12. Standard: $17. Pro: $28. Ultimate: custom price. Each card also shows a higher struck-through figure, $18, $25 and $41, which is the monthly per-seat rate crossed out to highlight the yearly discount, not the rate you pay on an annual plan.

monday service, three-seat monthly total rather than a per-seat price. Standard: Total $93. Pro: Total $135. Enterprise: get a quote.

monday dev, three-seat monthly total rather than a per-seat price. Basic: Total $27. Standard: Total $36. Pro: Total $60. Enterprise: get a quote.

That difference is the easiest way to get a monday comparison wrong. The service and dev cards print a total next to a "seat / month" label, and no per-seat dollar figure appears anywhere on the page for either product. If you want one, you divide by three yourself.

One more detail on that page. The work platform section defaults to 10 seats while the other three default to 3, so the headline numbers are not like for like until you change the selector.

Each paid work platform card also prices an AI credit minimum as its own line, $10 for 1,000 credits on Basic, $20 for 2,000 on Standard, $30 for 3,000 on Pro. Each is then cancelled by an equal "Special monthly discount", so today the card total equals the seat cost alone. That is an offer rather than the permanent structure, in monday's own words: "Some customers may receive discounted introductory pricing when AI credits are part of the purchase."

Yes, with two constraints, and this is one of the most useful facts on the topic. monday's pricing article states: "When bundling, each product can be on a different plan and have a different number of seats, but all products must share the same billing cycle, whether monthly or yearly." The exception is the top tier: "For Enterprise accounts, all bundled products must be on the Enterprise plan. The Enterprise plan is available with a minimum term of 12 months."

So sales on CRM Pro with everyone else on Standard is a supported shape. Sales on Enterprise with everyone else on Standard is not.

Campaigns are priced only on the marketing FAQ, which says "Pro plans start at $50/month (billed annually) and include up to 2,000 marketing contacts with 10 email sends per contact per month." Enterprise is custom. The plan comparison article backs it from a second surface, giving Pro 2,000 included marketing contacts against 10,000 on Enterprise, 5 workflows against 250, and automation allowances of 25,000 actions a month against 250,000.

This is where the real decision lives. Each figure carries the monday article it comes from, and where an article is old we say so.

Automations and integrations. The biggest gate on the platform, in one sentence: "Automations and integrations are only available on the Standard plan and up." Basic is not an automation plan at any price, and neither is Free. Above the gate, allowances are counted separately for automations and for integrations: 250 actions a month each on Standard, 25,000 each on Pro, 250,000 each on Enterprise.

monday CRM's Ultimate tier is documented differently again: its plan article says Ultimate is allotted unlimited actions for Automations and unlimited actions for Integrations each month, the only tier anywhere in monday's plan documentation described that way. It sits in the oldest of the four plan articles, edited in February 2026, so confirm it before you rely on it.

What counts as an action is the part people miss. monday's worked example: "Each time the automation is triggered, three actions will be used. That is because two Status columns are mapped and an item is being created." Notifications multiply too, so 6 board subscribers means 6 actions per run. Dividing monday's three-action example into a Standard allowance gives roughly 83 runs a month, which is our arithmetic rather than monday's figure. Overspend is deducted from next month, monday notes it is possible to begin a month with 0 actions available, there is a 72-hour grace period at full quota, and only Enterprise customers can buy extra actions.

Active workflows. A separate cap from the action count, and monday says reaching one does not affect the other. On the AI work platform, Standard publishes up to 3 active workflows, Pro up to 20, Enterprise up to 250. On CRM, service and dev, Pro gets 5 and Enterprise 250. One workflow can hold up to 200 blocks.

Items per board. Boards are capped at 10,000 items on every plan except Enterprise, which allows 100,000. monday CRM has two carve-outs: CRM Pro users can have up to 5 boards holding 100K items each, and CRM Enterprise users, meaning Ultimate, up to 1M items per board while that is in beta. That article was last edited in May 2026.

Contacts on monday CRM. The plan article documents 1,000 contacts on Basic, 10,000 on Standard and unlimited on Pro. The pricing page cards print 1,000, 10,000 and 100,000 against a cell reading "active contacts & deals". More on that below, because it is the disagreement most likely to cost a buyer money.

Boards per dashboard. Probably the most under-appreciated upgrade trigger on monday, because cross-board reporting is usually why a team outgrows Basic. The dashboards article lists 1 connected board on Free, 5 on Standard, 20 on Pro and 50 on Enterprise, and has no Basic row at all. The per-product plan article fills the gap: Basic gets 1 board per dashboard, the same as Free. That list also sits inside a collapsed accordion.

Dashboard capacity. A dashboard holds up to 30 widgets, and text widgets do not count towards that. There is also a ceiling of 20,000 total items, subitems and linked items across all boards connected to one dashboard, on every plan, so an Enterprise customer with 50 connected boards still meets it.

Board connections. A different feature from dashboards, with different numbers. The Connect Boards article gives 1 connected board on Basic, 5 on Standard, 20 on Pro and 200 on Enterprise, with up to 60 boards connected per column on Enterprise, plus 10,000 connected items per board on Basic, Standard and Pro and 100k on Enterprise. That article was last edited in May 2025, by a wide margin the oldest limits page cited here, so confirm those figures with monday before you build on them.

Guests and viewers. Viewers are free and unlimited from Basic upwards. Guests are not on Basic at all, because shareable boards are not included there. On Standard, guests bill at a four-to-one ratio, so every four guests count as one billed seat and the first three are free. Pro and Enterprise allow unlimited guests. One rule catches almost everybody: "A guest must have a different email domain than the person who created the account." Your contractor on your own domain is a paid seat.

Storage. On the work platform, 500 MB on Free, 5 GB on Basic, 20 GB on Standard, 100 GB on Pro and, in monday's own wording, "1000 GB Storage" on Enterprise. monday CRM matches that ladder from Basic upwards and ends at 1000 GB on Ultimate.

Activity log retention. The strongest argument for a higher tier that has nothing to do with automation volume, and it is invisible on the pricing page. Basic shows the past week only, Standard holds 6 months, Pro up to 1 year, Enterprise up to 5 years. Filtering the log by anything other than the person who made a change is restricted to Pro and Enterprise. The ladder has no Free row and no CRM Ultimate row, and it too sits inside a collapsed accordion.

API rate limits. monday's developer documentation gives a daily call limit of 1,000 against a tier cell reading "Free/Standard/Basic", 10,000 for Pro and 25,000 for Enterprise, the last two marked soft limits that can be raised on request. Queries per minute run 1,000, 2,500 and 5,000. One sentence matters if you are planning anything with AI: "Calls made through the hosted Platform MCP server also count toward this daily limit, since each MCP tool call is executed as a GraphQL API request." There is no row for CRM Ultimate.

AI credits. For work platform accounts created on or after 6 May 2026, monday sells AI credits alongside seats, with monthly minimums of 1,000 on Basic, 2,000 on Standard and 3,000 on Pro, and larger buckets available. monday publishes the credit cost of each capability, and the clearest single rate is the AI Notetaker at "120 credits per meeting hour".

monday service specifics. Two caps decide this product and neither appears on the pricing page. Standard allows up to 10 users to access a Customer Portal, Pro up to 100, Enterprise unlimited. Ticket triage follows the same shape: Standard automates categorisation and prioritisation for one board only, Pro for three boards, Enterprise for an unlimited number. A ten-user portal cap is a hard blocker for most real service desks, and it is the clearest product-specific upgrade trigger monday documents anywhere. That article is the freshest of the four, edited on 24 August 2026.

If you have a compliance requirement, the answer is usually Enterprise, or Ultimate on monday CRM. monday's plan article puts SAML single sign-on, SCIM provisioning, IP restrictions, the panic button, the HIPAA compliance program, Content Directory, managed templates and advanced permissions in the Enterprise section.

The detail that moves budgets: Google Authentication sits one tier lower, in the Pro section. A great many teams who say they need SSO mean Google, and that one tier is a lot of money.

The audit log is Enterprise only, and monday states that audit log records are not currently deleted after any period. You can also pull those events out through an Audit Log API, which monday describes as a way to transfer event data into another auditing platform such as a SIEM. That article was last edited in July 2025, so confirm the detail before designing around it.

The honest answer is that monday mostly publishes adjectives. "The Standard Plan is the most popular plan." "The Pro Plan is the plan used for your trial. It is the most sophisticated plan that we offer." "The Enterprise Plan is our most advanced plan." Note that "the most sophisticated plan that we offer" is applied to Pro even though Enterprise sits above it.

The pricing page carries an FAQ asking this post's exact question, "Which pricing plan is right for me?", and here is the whole answer: "We understand that each organization is unique, requiring specific features to support its workflows and projects. Above you can see the features included in the different plans to support your needs. If you need help in choosing the right plan for you, check out this article or reach out to our sales team."

There are two real exceptions, and both are good.

The first is monday's automations and integrations pricing article, which gives reasons rather than adjectives. It recommends Standard for teams who "Occasionally use simple automations or integrations, or manage a single workflow", warning that the plan "isn't well-suited for custom automations that involve more than one action". It recommends Pro for teams "Using automations and integrations daily", and names what breaks the lower tier: "These integrations can consume a lot of actions", said of Gmail and Outlook. It recommends Enterprise for teams "Using automations and integrations multiple times daily", because "This plan is perfect for sustaining multiple two-way sync setups."

The same article carries the most candid line monday publishes on pricing anywhere: "250 actions/month is typically exhausted within days for accounts that notify multiple people or map multiple columns per automation. If you use automations regularly, consider Pro (25,000 actions/month)."

The second exception is campaigns, where monday names who the product is not for: "Teams that need complex multi-channel attribution, advanced lead scoring, or deep integration with third-party CRMs (like Salesforce or HubSpot) may find it more limited for those specific use cases." monday also states that campaigns is email only, with SMS and WhatsApp on the roadmap for later in 2026.

Everywhere else, reason from the documented limits instead. They are specific, checkable, and they will not flatter anybody.

We opened each of these on monday's live pages in August 2026. We are reporting them rather than resolving them, because we have no basis to tell you which side monday intends. Four can cost you money.

CRM Pro automations, 250 or 25,000. The CRM plan article gives the Pro allowance twice in the same list. One bullet says "On the Pro plan, you are allotted 250 actions for Automations and 250 actions for Integrations each month." Another in the same list says "On the Pro plan, you are allotted 25,000 actions for Automations and 25,000 actions for Integrations each month." The general automations article gives Pro 25,000 on every product, so the weight of evidence sits with the larger figure. The equivalent work platform article carries one bullet, and it agrees with itself.

CRM Pro contacts, 100,000 or unlimited. The pricing page card prints 100,000 against a cell reading "active contacts & deals". The CRM plan article says "Unlimited contacts." If you are choosing CRM Pro on the strength of unlimited and planning a large migration, have that conversation with monday first. The two surfaces also use different nouns and neither defines the unit.

monday's AI workflow article carries a banner whose plan tag reads "Pro and Enterprise plans", while the body of the same article gives Standard accounts a limit of 3 active workflows. Three other monday surfaces support the body: the pricing page cards, a second workflow article, and the AI credits table. The banner appears on two separate articles rather than one, so it is not a single typo. Three surfaces to one is a strong hint, but monday has not corrected it, so treat Standard workflow access as something to confirm rather than assume.

Dashboard widgets, 15 or over 30. The dashboards article says "With over 30 widgets, your team gets the visibility it needs to make confident decisions and keep work moving." Three other articles say otherwise: the work platform and CRM plan articles each print "With 15 available widgets" four times, and the Free plan article prints "With 15 widgets" once. This is not a per-plan allowance, because the 15 is identical on Free and Enterprise and identical on CRM Basic and CRM Ultimate. Both numbers describe the widget catalogue, and the more recently edited pages carry the lower one. You can settle it for your own account in about ten seconds by opening a dashboard.

The newest of monday's three action-warning articles prints an unfilled placeholder where a threshold should be: "If you are on track to exceed your action limit, the admin will receive an email warning when the actions used for the month are at X% of the total available actions." monday uses the same placeholder correctly in a different article, describing a banner whose displayed value changes as you use your allowance. Here it stands in for the threshold itself, so the sentence cannot tell a reader when the warning fires.

Two deleted support articles are linked from three live monday plan pages. On the pages that state your item limit and your board connection limit, the link monday offers for checking which plan you are on is dead, and monday's own help centre API returns a not found error for it.

The trial FAQ on the pricing page names three products, the work platform, CRM and dev, while the support article says the trial is of the product you have chosen and monday sells five. Campaigns has its own documented trial on its product page. monday service is named in neither place, and nothing says it has no trial.

Several tables leave out plans that exist. The activity log ladder and the guests article both omit Free and CRM Ultimate, and the developer rate limit table has no CRM Ultimate row. The four per-product plan articles all say every account receives a one-time trial of 6,000 AI credits, rising to 12,000 on Enterprise and on CRM Ultimate, while the newer AI pricing article says credits must be purchased alongside seats and are not included for free for work platform sign-ups from 6 May 2026. Those two are probably reconcilable through that scope, but monday does not reconcile them, so neither do we.

monday's plan documentation is maintained per product and drifts between products, and a limit that decides your purchase deserves a second source.

Three facts most pricing guides skip, all from monday's own FAQ. Yearly is paid upfront in one installment. If you have paid for a yearly subscription in the last 30 days and cancel, you are entitled to a partial refund. Past that window, monday offers no refunds for downgrades.

One mechanical detail catches teams shrinking a plan: seat options below your current active user count are greyed out at checkout, and monday's note says "To select a smaller plan, you'll need to deactivate users first."

On trials, signing up starts a 14-day Pro trial of the product you chose, and trials cannot be extended. Team member and guest counts are unlimited during a trial, so the bill can change at conversion.

Put together, the order that works is: choose the product by the work, find the first hard limit that binds you, check that limit on a second monday page, then count seats in buckets rather than heads.

We are Workiflow, a Platinum monday.com partner. Our monday badges are listed on our partnerships page as "Advanced Delivery Partner · CRM Specialization · Work Management Expert", and we run implementations across the work platform, CRM, dev and service with a team of 50+ specialists globally.

On security, plainly: our SOC 2 Type II and ISO 27001 audits are in progress and neither certification is held today. Our Trust Center lists both, each marked "Audit in progress · coming soon". What is true today is 69 continuously monitored controls, plus errors and omissions and cyber liability cover.

The honest part is, plenty of teams do not need a partner for this decision. If you are one product, one workspace, a handful of people and comfortably inside the documented limits, monday's own onboarding is good and you will get a long way alone. Choosing between Standard and Pro on your automation volume is something you can do with the figures above and an afternoon.

A partner earns its fee when several products are in play at once, when a migration has to preserve history close to an item limit, when a service desk has more portal users than Standard allows, or when plan limits start dictating your architecture rather than following it.