Company
A 30+ person managed technology partner.
Keenan and JP Theron started Workiflow in 2019 to fix technology that had been implemented badly. The team now works from six countries and helps businesses choose tools, build them, and run them long-term.
Who we are
One team covers strategy, automation, AI, development, and project management.
Workiflow is a technology team of strategists, automation engineers, developers, AI specialists, and project managers. One company employs all of them, so you have one contract and one point of contact.
We help businesses choose tools, build them, and manage them long-term. Most clients work with us through a managed retainer, one monthly contract that covers every discipline on the team.
We are platform-agnostic: we recommend the tool that fits the job, and we say so when a platform you already use is the wrong one for it.
By the numbers
30+
Specialists
2,000+
Projects delivered
2019
Operating since
6
Countries
How we work
Three things every client can expect.
- Platform-agnostic adviceNo platform pays us to recommend it. The recommendation is the tool that gets you the result, whichever vendor makes it.
- We stay after launchMost clients are on a retainer, so the team that built a system is the one that runs it, fixes it, and changes it after launch.
- Straight answersWe tell you what works, what does not, and what we would do if it were our business.
History
From two founders in 2019 to 30+ people in six countries.
- 2019
Founded by brothers Keenan and JP Theron
Keenan and JP Theron had each built a freelance career on Upwork, fixing companies' technology and operations. The same problems came up on every job: tools half-implemented, automations that broke a week after handoff, and no one accountable when they did. They started Workiflow to take that work on as a team.
- 2020
Five people and a Delaware LLC
Grew to five people and incorporated as Workiflow LLC in Delaware. Earned the first platform certification. The count now stands at 15+ partners.
- 2021
Fifteen people in three countries
Expanded to fifteen team members across three countries. Awarded Expert Vetted on Upwork, the top 1% of talent on the platform. Hiring has been remote-first from the start, so it is not limited to one city or country.
- 2022
First engineers, first marketplace apps
Twenty-five team members across five countries. Hired the first full-stack engineers and started shipping marketplace apps of our own. Keenan and JP attended their first partner summit in Tel Aviv.
- 2023
Templify and Caseflow
Launched Templify on the monday.com marketplace and began work on Caseflow, the first two products we own, both built on platforms the team already knew. Expanded into automation engineering, the work that became the AI practice.
- 2024
monday.com Platinum partner
Moved from Silver straight to Platinum monday.com partner, one of a small number of partners worldwide to skip a tier. Added the CRM Specialization and Advanced Delivery Partner certifications.
- 2025
Managed technology partner
After six years of project-based work, we repositioned as a managed technology partner, which is how clients were already using us. Launched the managed retainer: every discipline under one contract, with one point of contact. Grew the team across six countries.
- 2026
Rebuilt the company around AI
The biggest change since the company started. AI went from an add-on to projects to the base of how we build. Ten team members earned Claude Certified Architect Foundations, and Workiflow became a Select Partner in Anthropic's Claude Partner Network. Applied for partnerships with Supabase and Vercel, the stack we now build on most alongside Claude. Expanded the engineering team and made AI-assisted development the default for full-stack apps. Started the SOC 2 Type II and ISO 27001 audits to put the security posture in writing.
Leadership
The leadership team, and where each person is based.
Keenan Theron
Managing Director
Peniche, Portugal
John-Paul Theron
Managing Director
Jeffreys Bay, South Africa
Kiki Ruff
Head of Marketing
Indiana, United States
Ruan Jonker
Head of Sales
Jeffreys Bay, South Africa
Gregoire Frank
Head of Finance
Paris, France
The team
The team is organised in four departments.
- Implementation and deliveryProject managers, implementation leads, account executives, and customer success.
- EngineeringFull-stack engineers, frontend, backend, and UI/UX development.
- Automation and AIAutomation engineers, integration specialists, and AI implementation.
- Strategy and operationsLeadership, marketing, finance, and operations.
100% remote, in six countries.
The team works from six countries across time zones, so clients have coverage beyond one country's working hours, and we hire without a location requirement.
- United States
- South Africa
- Portugal
- Uruguay
- India
- Pakistan
Next step
Book a discovery call.
We match you with the right people for the work and recommend how to work with us.
30 minutes. No commitment.