Resources
Kiki Ruff
Head of Marketing · Workiflow

Kiki leads marketing at Workiflow. Based in Indiana, she writes about what actually makes work-platform rollouts stick: team adoption, change management, and the psychology behind why tools get embraced or abandoned.
Her articles draw on the patterns Workiflow has seen across 1,000+ monday.com implementations — from adoption frameworks to the case studies of teams that tripled their capacity without adding headcount.
Articles by Kiki Ruff

Change Management & Adoption: How to Get Your Team To Use monday.com Properly
Why teams resist monday.com — and the practical change-management playbook to drive real adoption through early conversations, gradual rollout, role-based training, and ownership.
January 5, 2026 · 3 min read
How monday.com Transformed Olivia Clarke Homes
A real-world implementation success story: how a residential construction company went from scattered tools to a fully streamlined, automated operating system with Workiflow.
December 10, 2025 · 3 min read
How Service Express Took Their monday.com Workflows to the Next Level
How Service Express — a five-year monday.com power user — partnered with Workiflow to master advanced automations, cross-board connectivity, and integrations.
December 10, 2025 · 2 min read
Workiflow at Elevate 2025: From Vision to Vibe
Highlights from Workiflow's Gold Sponsor masterclass at monday.com Elevate 2025 — how teams turn culture and intent into vibe-coded workflows with Vibe, Sidekick, and Magic.
December 9, 2025 · 2 min read
Why Immigration Law Practices Are Moving to monday.com + Caseflow
Webinar highlights on Caseflow — a monday.com-powered operating system that centralizes intake, milestones, USCIS deadlines, and billing for immigration law firms.
December 9, 2025 · 2 min read
How to Implement monday.com's New AI Features Strategically
A Platinum Partner's framework for auditing your workflows and rolling out monday.com's 2025 AI features where they deliver measurable efficiency — not more noise.
December 7, 2025 · 2 min read
How Global Mobility Partners 3× Their Caseload with Caseflow
How Global Mobility Partners tripled their caseload and practice revenue with Caseflow — a monday.com operating system built for global mobility workflows.
December 7, 2025 · 3 min read
Getting Team Buy-In: The Psychology Behind monday.com Adoption
Discover why monday.com adoption fails and how to drive lasting change through psychology-backed strategies, leadership sponsorship, and Workiflow's proven framework.
November 30, 2025 · 3 min read